The new powerhouse .500 S&W load from Winchester pushes its 400-grain Platinum Tip hollowpoint at 1,800 fps muzzle velocity for a whopping 2,877 ft.-lbs. of muzzle energy, more than a .30-06 with a 180-grain bullet. The proven Platinum Tip design opens up to a massive frontal area for excellent energy transfer. When zeroed at 100 yards, the load is only 1.2 inches high at 50. www.winchester.com